Fears over plastic surgery sales deals

January 11, 2012

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Doctors in Germany have warned about the recent rise in online deals for cut-price breast enhancements and other plastic surgery, reports BBC.

The deals, which often demand payment within 24 hours, involve customers buying a voucher that can then be used later for the operation.

The Association of Plastic Surgeons in Germany fears some doctors sacrifice the patients’ well being and try to drum up business, by using tougher commerical tactics due to the current economic downturn. It said its concern was medical rather than a fear of lower-priced competition.

"You need a sophisticated relationship between the doctor and patient", said the spokeswoman for the association. He stressed the importance of a relationship between a plastic surgeon and his patients unpressured by time or a paid deal that might make some clients have a treatment they never even considered before.

In Britain, the Advertising Standards Authority (ASA) recently ruled against an advert on the American company site Groupon, which offered a deal for £1,999 instead of £5,000 for cosmetic surgery such as breast implants and rhinoplasty.

People had until midnight that day to make the purchase and ASA decided that this pressure of time was "irresponsible".

Groupon’s British division said that people could always get a full refund if they chose not to go ahead with the procedure – which happens with a quarter to a third of those who buy vouchers for plastic surgery in the UK.

According to the company, patients have full discussions with medical professionals and clinics are vetted thoroughly to make sure they are high quality.

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